Australia, are you kidding me? WTF? This ad is tongue in cheek, it’s just funny, I don’t care who you are. Banned for unnecessary violence? Have you ever seen the 3 Stooges? Was that banned in Australia as well?
Australia’s ad watchdog banned the TV commercial, saying it contains “unjustified violence by an older ‘cougar’ against younger women.”
The Aussie Advertising Standards Board said the depicted violence “is not justified in the context of the service being advertised.”
The ASB did note:
“A minority of the board considered that the way the woman struts around and approaches the young women is humorous and that most members of the community would be able to identify with the staged and fabricated way the advertisement is intended to be portrayed,” according to Mumbrella.
“the majority of the board considered that two scenes in the advertisement depicted a woman committing a violent act against another woman. The majority of the Board considered that in a bar or licensed venue, such aggressive behaviour is not considered humorous or acceptable.”
The actual public complaint to the Board — which automatically triggers an investigation — did not focus on the violence. It seems to have come from a younger women, and It read, in part:
“I found the ad very offensive, as it depicts an older women inferring that the men in the ad would be better ‘taken care of’ by her, rather than the younger women. It seemed to suggest that she would be a better ‘mate’ for the men in the ad than the younger women…”
Like ice hockey, dating is a violent sport, and banning fighting is not the answer to ending the violence.